INTANGIBLE ASSETS
Intangibles are all the company's nuggets.
Jérôme Julia, Partner and President of the Immaterial Observatory & Hervé Baculard, Partner
Towards a real managerial and cultural revolution!
The idea of activating intangibles in companies seems self-evident, but every day shows us the difficulty of leaving behind old reflexes. The distinction between the industrial economy and the immaterial economy is outdated and perpetuates divisions. An inspired vision and priority for action: this is our goal!
Let's not wait for the international accounting institutions to agree to "give" a value to each intangible asset; it is first of all a revolution in strategic thinking and a cultural transformation for which we must prepare. The ball is rolling... and as with any sociodynamic transformation, you have to create life, act and make people act.
"Give ourselves a quarter of an hour in advance", make intangibles active in the economy, ensure that this major factor of competitiveness does not remain at the gates of our company... so many questions to which we seek answers.
For further information, download Kéa, The Review n°18
What are intangible assets?
They are all the nuggets of the company, invisible to the naked eye, unmanaged, unaccounted for, and which go far beyond human capital or brand value.
Activating these intangibles is a great source of renewable energy; it allows you to rediscover your strengths in a hyper-competitive world, to develop growth and profitability, to facilitate the recognition and mobilization of employees.
Entrepreneurs you are richer than you think! Reveal the - many - intangible assets present in your organizations (human, organizational, relational)!
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Corporate personality, the key asset : Today, it is not enough to rely on the immaterial as a source of singularity. Economic, technological and sociological changes are such that companies must radicalize their positioning, become ideological in the first sense of the word, in short, have a personality.
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Digital: How to create new assets? The foundations on which each company has built its historical singularity and its profitability are now being undermined or disrupted by the rise of digital. Whatever sector you are in, you are facing the emergence of disruptive models.
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Take care of the "small pots" as well as the "big pots"! Today, talent management is often limited to high potentials, designated to ensure the management of the company, know-how is disembodied, reduced to its technical component. To "craft pots" the company generally prefers "high pots", it's time to change your perspective!
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Ecosystem, an industrial emergency: The success of German companies makes the headlines, all the arguments to make their excuses are reviewed: cost of labor, higher level of coverage... But what if there were another decisive advantage, cheap but precious: the industrial ecosystem? How can this intangible asset be created, developed and maintained for the benefit of all parties?
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10 corporate governance measures: Today, active intangibles are increasingly considered a source of potential income, even an offensive strategic lever for the company. Their management must therefore evolve, because they can become an asset in themselves and thus a real lever for the enhancement of the company's intangible heritage.
To transform, two thirds of singularity for one third of mimicry
For its inaugural edition, the Campus for Managerial Innovation gave intangible assets pride of place by reserving a grandstand, a testament to the growing importance of this discipline in the economic landscape.
86% of the French economy is intangible