The Kea Group regularly orchestrates annual, sectoral or societal surveys. Here are the most emblematic.
PUBLICATIONS
Surveys & barometers
"Brand'gagement, barometer of brand commitment" - 2021 edition in progress / last edition September 2020
This annual survey conducted since 2016 measures what the French perceive of the social, societal and environmental commitment of brands.
At the end of 2019, to the question "which French company contributes the most to a better society", they designated BIOCOOP as champion of commitment, with a score of 84%, i.e. +11% vs. E. LECLERC, champion in 2018. This fourth edition confirms that social, societal and environmental commitment is now a critical issue for companies and that it is a question of making this commitment tangible for consumers and employees.
Learn more : Brand'Gagement : commitment as a condition of sustainable brands
"Agile transformation: radioscopy of insurance in Europe" - March 2021
Agility is something we talk about a lot, but what is it really about within insurance companies?
Consultants from The Transformation Alliance, our international network, conducted the survey among executives of leading insurance companies in Europe. The publication in English "Agile transformation in the European insurance sector" summarizes this and provides key information for managers:
how agility is growing in organizations today;
what are the benefits that companies derive from it in concrete terms, particularly in the face of the uncertainty caused by the pandemic;
what are the prerequisites for switching to an agile operational model.
Learn more : Transformation agile : radioscopy of insurance in Europe [Survey]
"Business & Management: the courage, catch it" - November 2020
In 2020, at the initiative of the Entretiens de Valpré, Kea conducted a survey of managers and leaders in the Rhône-Alpes region, on the theme of courage in business.
148 people answered the questionnaire:
More than half of the respondents are executives and executives, a quarter are managers.
A majority (56%) belong to companies with less than 50 employees.
This survey is supplemented by qualitative interviews conducted with executives and executive coaches.
4 main lessons:
Courage, an essential virtue
A matter of personality
Confidence/autonomy, the winning combination
Three sources of courage: Meaning (the purpose of the company, its vision, its ambition) ; personal values (faith, family, personal values, beliefs) ; others and the relationship we have with them
Learn more : Business & Management: the courage, you can catch it [Investigation]
"FoodTech in Europe in 2020" - May 2020 (FR / ENG)
The study you need to know everything about the state of FoodTech in Europe and the opportunities to be seized post-COVID, carried out in partnership with DigitalFoodLab, Nestlé, Eutopia and Vitagora after the record year of 2019.
A figure to remember: investments have more than doubled to reach 2.4 billion euros, with 5 start-ups alone sharing 58% of this amount.
Learn more : Agri-food transformation: FoodTechs sources of inspiration and innovation
"Corona pulse check or the business model of the 21st century" - July 2020
To understand how companies experienced the Covid19 crisis in Europe, via The Transformation Alliance we launched a survey, on a European scale, during the first confinement in 2020. This was an opportunity to compare the relevance of our model " PEARL" from the 21st century company to the harsh reality of the pandemic: PEARL for Purpose, Ecosystem, Agility, Real empowerment, Leadership. This model had already been the subject of an academic study in 2019 conducted by Q5, our British partner.
WHAT TO REMEMBER:
The survey highlighted responsibility and adaptability as essential areas of development for companies to emerge from the crisis.
The "Purpose": the meaning given to the employee and accountability as important vectors of commitment
"Agility and adaptability" to increase and maintain business resilience
"The new fields of corporate responsibility" – November 2019
We carried out this survey as part of the Valpré interviews in November 2019, the theme of which was "Unlimited liability companies? New commitments for a better balance". 200 business leaders were interviewed : what is responsibility? How to implement it within the company? What are the new associated fields? The key success factors? What is a responsible leader?
Key lessons emerge.
Learn more : The new fields corporate responsibility
Kea & Partners French Values Barometer
It is an exercise that we have carried out each year from 2012 to 2019. This survey of a representative sample of French people allows us to assess over time the personal values to which they are attached, the way in which they perceive companies and French society as a whole as well as that their aspirations for tomorrow
Taking the pulse of the French in this way leads us to better understand their expectations as citizens but also as players in the company. As strategy and management consultants, business transformation is our primary concern. Understanding the aspirations of our fellow citizens helps us identify the levers for building a common future.
Learn more: the Barometer Values of the French [Survey]