ABOUT ANTOINE

Antoine supports companies in (re)inventing their business models by aligning brand strength, economic performance, and purposeful commitment at the heart of value creation. His strong expertise in new business models and innovation helps create fertile ground where strategic initiatives drive both competitiveness and societal contribution. His core belief: “A company can, and must, do well by doing good.”

At Kéa Tilt! (part of the Kéa Group), Antoine serves as a true “spark upper”—his infectious energy and sharp writing help bring to life bold, innovative growth trajectories. He helps companies tap into their own resources to rediscover meaning, momentum, and lasting value in their models. He focuses particularly on strategic initiative-taking and high-impact transformation. Since 2015, he has led the publication of the Brand’Gagement Barometer, a benchmark study that measures and highlights how consumers and society perceive brand commitment.

Before joining Kéa, Antoine worked in international environments. At The Coca-Cola Company, he managed the activation of the full brand portfolio in France, followed by innovation development across Europe. He later served as Chief Operating Officer of Le Lab, an incubator operating between Boston and Paris, where he supported the growth of startups and innovation initiatives.

Antoine’s rich and unconventional career path reflects his curiosity and multifaceted talent, qualities he also expresses through a range of personal commitments. For ten years, he served as a conseiller prud’homal (labor tribunal advisor), offering his expertise in employment law to foster dialogue and balance in the workplace. He is also a reserve officer, as a certified paratrooper, and a Reiki master, an embodiment of his interest in aligning individual and collective energies.

Per aspera ad astra
“It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult.” Seneca